#Mamming is a passion project created by two female advertising creatives, one of whom is a breast cancer survivor. It wouldn’t have been possible without the collaboration and heart of people from 360i, Shillick, Dirty Robber and Mass Relevance.
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#Mamming is the act of laying your (clothed) boobs on a flat surface. Like a counter. Or a bench. Or the body of a person who is #planking.
#Mamming is a chance for all* of us to show solidarity with the millions of women getting mammograms this Breast Cancer Awareness Month. Because when a woman reaches a certain age, doctors recommend that she get a mammogram to screen for the disease, and the procedure involves laying her boobs on the machine’s flat surface.
It’s awkward. But it can save her life. Because when breast cancer is caught early, over 90% of women beat it.**
So let’s all embrace the awkwardness of mammograms and inspire more women to mam where it counts: at the doctor’s office.
*With a little creativity, dudes can mam, too.
There are tons of ways to get involved in the cause. Here are a few options.
Option A: Mam. Snap a picture of your most creative mam and hashtag it #mamming. After that, don’t just sit back and watch the “likes” roll in. Tell your curious friends what #mamming is about.
Option B: Talk to the important women in your life about getting a mammogram. Like your mom. Don’t you owe her a phone call anyway?
Option C: For more information or to show your support, check out the following worthy organizations: